Description

Position: Assistant Brand Manager- Skin Care

Location: Nairobi

Job description

  • Supports the Brand Manager in the development of the national Brand Marketing Plan (BMP), within the category plan guidelines, to meet company goals.
  • Works with the multifunctional team to implement the plan in the market place and monitors performance of the support plans.
  • Participates in selected various cross-functional teams – CMI, CCP, Regional Brand Teams and externally with local support agencies such as PR, sponsorship, activation and channel.
  • Assist in the brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis.
  • Builds productive working relationship with Customer Development, CMI, regional category team Finance and Supply Chain to manage the brand’s day to day operations.

Responsibilities

BRAND VISION PLAN (BVP)

  • Supports the brand building manager in translation of the BVP into the BMP.

BRAND MARKETING PLAN

Supports the Brand Marketing Plan development and deployment by:

  • Assisting in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
  • Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker).  This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
  • Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
  • Delivers specific brand projects eg. co-branding with a major retailer.
     

INNOVATION & RENOVATION

  • Assist the brand building manager in launch management; building launch plans and channel strategies (promotions, media and POS), Customer sell-in and legal & regulatory issues.

Qualifications

  • Bachelor degree, Post graduate business degree preferred (MBA)
  • Preferred one year experience in marketing
  • Experience in Project Management
  • Worked in a customer marketing interface
  • Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour

How to apply

Click here to apply

Women and people living with a disability encouraged to apply.