Description

DIGITAL DATA ANALYST

Seniority level: Mid

We are looking for a digital analyst to join our team. This individual will maintain and optimise web and social media analytics platforms, as well as analyse paid media campaigns, with a focus on platforms such as Google Analytics, Google Tag Manager and Google Data Studio.

The purpose of this role is to become an analytics specialist in the business, providing data-driven insights that will enable the achievement of New Media’s overall goals and drive smart decision-making for our owned brands and for our clients. Intelligent insights play a crucial role at New Media and your expertise will help us deliver measurable solutions that provide real value to our clients.

KEY FUNCTIONS:

  • Collaborate with stakeholders to understand the data requirements in order to provide them with support
  • Collect high quality data
  • Conduct analysis and interpret the results of the analysis
  • Collate the results, create reports of the analysis and present insights to relevant stakeholders
  • Build dashboards in Google Data Studio
  • Serve as a subject matter expert on digital marketing trends, technologies and compliance
  • Perform research and constantly stay on top of industry trends
  • Actively look for opportunities to improve through stretch assignments and continuous learning

REQUIREMENTS:

  • At least three years of experience with Google Analytics
  • Google Ads and basic social media advertising knowledge
  • Experience with building dashboards
  • Experience in supporting marketing teams to optimise their campaigns
  • Ability to work independently, but be a team player
  • Ability to effectively communicate project outcomes to stakeholders

Qualification in statistics and / or marketing would be an advantage

ATTRIBUTES:

  • A strategic and creative thinker with proven analytical and problem-solving capabilities
  • Ability to communicate technical concepts to non-technical audiences
  • Strong project and time management skills
  • Desire to take initiative with the ability to take responsibility for actions and ownership over tasks and duties
  • Passion for efficiency and always finding ways to improve processes
  • Comfortable with ambiguity, ready to solve complex problems