Description

Marketing Executive (Outdoor Advertising)

 Location: Westlands, Nairobi

Our client, an out-of-home (OOH) and outdoor advertising company, is recruiting an experienced Marketing Executive to join their team.

Job summary: Responsible for creating awareness and developing the company’s brand.

Duties & Responsibilities

  • develop and present B2B marketing strategies to management along with the proposed budget
  • implement the marketing strategy making use of the approved platforms
  • track marketing performance and investments and present monthly reports to management(weekly for social media/digital)
  • Monitor and report on competitor activity
  • Write copy for various marketing distributions (fliers, brochures etc)
  • Work closely with both the in-house and external creatives to design marketing materials
  • Manage all online content (social media and website) to enhance audience engagement with SEO and Google analytics in consideration
  • Develop new marketing initiatives e.g events or collaborations to strengthen engagement with our TA
  • Source for and secure sponsorships that would be beneficial to the business
  • Conduct market research via client questionnaire/surveys

Qualifications

  • Proven ability to develop brand and marketing strategies and communicate recommendations
  • Minimum of two (2) years experience in a similar role
  • Ad agency experience is a plus.
  • Extensive experience in a wide range of Marketing functions such as communications, digital marketing, advertising, branding, and social media.
  • Experience in identifying target audiences and devising effective campaigns
  • Familiarity with B2B advertising campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices
  • Hands-on experience with web content management tools, like WordPress
  • Proficiency in MS Office/Google Workspace
  • Knowledge of SEO and Google Analytics
  • Experience with marketing campaigns on social media

 How to Apply

Deadline: Interested parties should send their online applications on or before 31st March 2021

 Correspondence: Applications and detailed CV to be submitted online at http://goo.gl/T8sryH

 We thank all applicants for their interest in this position; however, only suitable candidates will be contacted to continue the application process.