Description

Job Purpose

He/ she will be responsible for marketing PCEA Chogoria Hospital’s product portfolio and developing strategic relationships with corporate clients.

Duties & Responsibilities

  • Identify and map the target customers (corporate & non-corporate)
  • Plan and organize initiatives like camps, seminars and conferences to increase product promotion participation and doctors’ referrals.
  • Organize CMEs for promotion of the activities and services of the medical departments and specialties.
  • Organize outreach programs with prospective patient communities.
  • Assist in designing, printing brochures and marketing materials.
  • Tracking leads mediated through above CMEs, camps and seminars etc. to tap new corporate tie-ups, convert referrals etc.
  • Liaison between in-house doctors and external doctors for patients.
  • Compile credible data on competitors / Market Analysis.
  • Brand, communicate and position the Hospital as a Hospital of choice through use of branded items such as brochures, banners, flyers and advertising.
  • Execute effective Media relations and identify opportunities to participate in media through ensuring availability of required media content such photo coverage, developing media invites and develop media contents.
  • Execute a vibrant digital presence through the Hospital’s website and social media. This entails managing Face book pages, Twitter and ensuring constant posting in social media to keep it active.
  • Assist in the creation of social media policy and brand manuals that guide its usage and expected outcomes.
  • Regular marketing activities of the Hospital’s services through relevant outlets
  • Responsible for all internal communication at the Hospital.
  • Provide technical support for all communication matters, coordinate development of communication strategy and deliver communication objectives throughout the Hospital.
  • Provide in-house public relations and marketing for the Hospital
  • Ensure generation of internal newsletter/e-newsletters and other communication material to update
  • Cultivate strategic media visibility.

Minimum Qualifications

  • Minimum Diploma in Marketing, Journalism or its equivalent from a recognized institution
  • Minimum 3 years working experience in Marketing, Media or Public Relations or a similar position. Those with Hospital experience have an added advantage.
  • Membership to the Marketing Society of Kenya is an added advantage
  • Must be a team player
  • Computer literate with hands on experience on internet and MS Office applications.
  • Must be a mature practicing Christian.

Required Skills & Competencies

  • Ability to operationalize strategy into action for the function
  • Business savvy & innovativeness
  • Excellent writing, Communication and reporting Skills
  • Excellent Interpersonal skills
  • Organizing, coordinating and planning skills
  • Computer literate with capability in emails, MS office and related communications tools
  • Time management skills
  • Strong decision making and problem solving skills
  • Creativity ad innovativeness
  • Conflict resolution and problem solving skills

How To Apply

Candidates who meet above minimum requirements are requested to submit their applications and enclosing their detailed CV (with 3 referees), certificates, testimonials (including a letter from local Church Minister) so as to reach the Chief Executive Officer by 4 p.m on Friday 19th March 2021.

PCEA Chogoria Hospital

P.O. Box 35 – 60401
Chogoria

info@pceachogoriahospital.org