Description

HydroIQ is a smart metering device that is plugged into the existing water supply network, turning the traditional water system into a smart water grid. HydroIQ is installed at the households to monitor consumption in real-time, and allow consumers to pay for only the water they consume on a pay as you go basis using mobile money.
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Marketing Specialist

  • Job TypeFull Time
  • QualificationBA/BSc/HND
  • Experience2 – 3 years
  • LocationNairobi
  • Job FieldSales / Marketing / Retail / Business Development 

Position: Head of Executive/user acquisition and marketing specialist/sales executive

Job description

To support the development and execution of acquisition strategies and measurable growth, we are seeking auser acquisition and marketing specialist . This position is responsible for acquiring users, increasing usage and engagement, and supports users of its platforms, apps and services – using various channels, and converting potential users into active daily users. This role requires creative thinking, designing, communicating and executing highly effective campaigns to accelerate the growth of a dynamic network of users.

Responsibilities

  • Plan, manage and execute performance-based user acquisition across various advertising channels
  • Analyze data and optimize campaign performance based on LTV and ROI evaluation.
  • Creating on-brand copy and artwork targeted individually for social media channels, website, email, and in person outreach efforts.
  • Storytelling and capturing the mission of Measure through all marketing gateways.
  • Monitor, optimize and report performance of campaigns on an ongoing basis against KPIs, and implementing successes into learnings.
  • Take responsibility and ownership of BTL marketing strategies.
  • Working closely with marketing and product to organize and manage a content calendar.
  • Brainstorm and test new ways to effectively reach and engage with consumers.
  • Maintain our brand position & voice in every execution, adhering to brand guidelines & ensuring consistency across all channels.
  • Maintain & manage customer acquisition communications through company digital channels with
  • savviness.

Qualifications

  • Obsessed with measurement; data-driven.
  • Experience of driving growth and meaningful engagement within a startup, agency, or
  • similar environment through digital channels, and search marketing.
  • Experience working within a startup, agency, or similar environment is a
  • plus Passion for analytics, advertising, and data.
  • Background in Graphic Design is a plus.
  • Creative energy, confidence, self-motivation.
  • Bachelor’s Degree in Marketing, Business Development, Strategic Management or equivalent qualification.
  • 2-3 years of relevant experience.

Why Work with Us.

Competitive compensation package.
Open work environment with access to all levels of leadership.
Strong career path & networking opportunities to help you reach your professional goals.
A great opportunity to change the water sector through technology.

Method of Application

Send CV to careers@hydroiq.co.ke with the position as the subject of the email