Job Summary:  

The person will be responsible for continuously managing KESRA’s online presence through development and maintenance of the website through web content management. 

Key Responsibilities:      

• Maintain the KESRA website to ensure the content is up to date while enhancing User Experience on regular basis.
• Maintains site appearance by developing and enforcing content and display standards; editing submissions.
• Monitor Web performance by collecting, analyzing, and summarizing data and trends to inform decision making by management
• Conduct SEO Optimize on-site content for maximum visibility and ranking in the major search engines, including site structure, as well as page layout and navigation considerations
• Constant communication with divisions the business to develop and deploy their content. 
• Develop and ensure web content is of a consistently high standard
• Design and production of in-house marketing and promotional collateral in line with corporate branding guidelines.
• Deliver brand collateral to user divisions within the agreed SLAs, requirements and quality
• Design concepts across all digital assets, eg website, web applications, advertising, electronic newsletters, banners, social media and other digital media
• Maintain repository of all developed artworks of published materials for ease of reference and retrieval;
• Liaise with suppliers and printers to ensure artwork production are up to standard in line with brand guidelines.
• Prepare monthly unit reports of key initiatives, activities, and industry trends to inform decision-making by management.

Academic and Professional Qualifications            

• Bachelor’s Degree in Social Sciences, Commerce, Business Administration, Journalism, Marketing or related field.
• Chartered Institute of Marketing (CIM)
• Public Relations Society of Kenya (PRSK) 

Relevant Work Experience Required      

• Minimum Three  (3) years relevant experience. 

Skills required   

• Experience with Content Management Systems (CMS)
• Experience with web design is an added advantage
• Experience with HTML and CSS. PHP and SQL preferred (MySQL database)
• Ability to provide Google Analytics reporting
• Basic knowledge of Search Engine Optimisation
• Written and verbal communication skills
• Basic Computer literacy and skills
• Excellent organizational skills, accuracy and attention to detail.